Mastering the Art of Asking Questions

Course Overview

Unlock the Power of Questions to Drive Sales Success!

Join us for a one-day intensive training course on Mastering the Art of Asking Questions for Sales Professionals and discover how the right questions can transform your sales conversations. Learn how to uncover customer needs, build deeper relationships, and guide prospects toward a buying decision - without feeling pushy. This interactive session will equip you with powerful questioning techniques to enhance your credibility, overcome objections, and close more deals with confidence. Whether you’re a seasoned sales professional or just starting out, this course will give you the skills to ask smarter questions and get better results. Don’t miss this opportunity to elevate your sales game!

Key Objectives

•                     How to ask high-impact, thought-provoking questions

•                     Turning prospects into buyers through curiosity

•                     The ‘Question-Behaviour Effect’ in sales

Trainer Bio

Paul Kilby: Master Sales Trainer

Paul Kilby has spent a lifetime in sales - closing deals, leading teams, and most importantly, training salespeople to excel. He’s sold everything from advertising to zip-lock bags across the UK, Europe, and beyond. Along the way, he’s hired, managed, and coached sales teams, refining what really works in the field.

Holding certificates in Sales Psychology and Sales Coaching, Paul has worked with and advised a wide array of corporate clients, including multi-billion-dollar companies allied with the automotive industry, telecommunications and manufacturing. Quite simply, he has helped them to sell more!

His sales training isn’t just engaging - it’s built for impact. Through interactive sessions, role play, and practical exercises, Paul ensures participants don’t just learn but apply what they’ve learned. His methods are backed by research and neuroscience, harnessing how the brain makes decisions to help salespeople sell more effectively, ethically, and with confidence.

Now a director at Brighter Thinking Ltd, Paul splits his time between high-level sales consulting and delivering in-demand training. If you want to master LinkedIn and sales questioning techniques that drive results, this is your opportunity to learn from one of the UK’s top sales trainers.

What people are saying …

“I have had the pleasure of attending a few of Paul’s sales training presentations and seminars, and they have all been excellent. He is clearly a master in the art of selling,and explains things really clearly with expert insight, humour, and real-world examples. I would definitely recommend him to any company that wants to take their sales to the next level.”

Arup Biswas NCTJ, MBA, former national newspaper journalist and UK MARKETING SPECIALIST OF THE YEAR – Business Excellence Awards

“It was a pleasure working with Paul. A consummate professional with a formidable knowledge of the sales process. Highly recommended.”

Michael Ferridge, Publishing Director, Miramar Media

“Of all the sales training I have been to over the past 30 years I’ve not come across anyone with the same upbeat style and friendly funny manner. Excellent work.”

Danny Brown, Director, Cambridge Helpdesk

“I would recommend Paul’s sales training for either new salespeople or seasoned professionals looking for a refresher.”

James Oliver, Founder of Tanso